Every cannabis user can identify that distinct, sharp scent that comes out as you crack open a jar of flowers or open the seal on a brand new cart. There’s more to it than smell. It’s mood and memory rolled into one. Terpenes, and not just any other terpenes, are what make that sensation possible. They’re those that come directly from the cannabis plant. Known as cannabis derived terpenes, these compounds are rapidly becoming the secret ingredient for anyone looking to elevate flavor, authenticity, and overall product quality.

Image credit: massterpenes.com

In the past product manufacturers have heavily used botanical terpenes in a way to recreate the cannabis strains that are most essential. On paper it made sense. To mimic the familiar strains, it was economical to extract limonene (from oranges) or pinene (from pine trees). However, the results weren’t always up to the hype. These terpene blends, while initially a pleasant scent, usually were not as deep, soulful and enduring power of the cannabis-derived counterparts. In addition, they degraded fast and eventually smelt more like air freshener than flowers.

That’s where pure cannabis terpenes are able to change the game. Extracted directly from cannabis, they not only carry the main molecules that determine the aroma of a particular strain but also the subtle supporting notes that botanicals cannot duplicate. The goal is not to replicate flavor, but the essence of the plant.

A new innovation in the field is the use of live resin terpenes. In place of the use of dried or cured cannabis to source Terpenes to extract they are extracted from plants that have been frozen within a few hours of harvest. The quick freeze process locks in delicate volatile compounds that otherwise would be lost. The result is a terpene profile that feels more vibrant, brighter powerful, and more like of the original strain.

It is obvious that cannabis-derived Terpenes give a sensory boost, but their effects extend beyond the taste. Terpenes play a role in what consumers and researchers refer to as the entourage effects, which is the subtle interplay between cannabinoids (cannabinoids) and terpenes, which can affect the overall experience. For instance, a formula that contains true OG Kush terpenes doesn’t just taste better but could provide an enhanced or familiar sensation due to the supporting compounds contained within the extract.

Transparency is becoming more important as people become more conscious. There’s no need to be concerned about the high levels of THC anymore. People are reading ingredient lists and looking into the various products. They also look for cannabis-derived terpenes that have clear details about sourcing and extraction. Brands that provide strain-specific non-blended, uncut terpene profiles, are rewarded for their loyalty to customers.

This change is of particular significance in a market flooded with options. Because so many brands are competing for our attention, those that are committed to authenticity will have a distinct advantage. When someone is the first time they try an terpene derived from cannabis it is possible that they will be drawn by the synthetic flavors or botanical blends.

Mass Terpenes stands out as the market leader, providing live resins or hemp-derived lines to fit different budgets. The CDT series is popular for extractors, vape producers and curious consumers who all want to experience cannabis in its most natural shape.

It’s about connection. It’s about the connecting. Terpenes can affect your experience in more ways than many people realize. Pure cannabis terpenes can provide clarity, depth and an honest relationship with the plant. The most potent of ingredients is the Terpenes.